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Soft Hoagie Rolls


Soft Hoagie Rolls is a group of Native Florida skateboarders publishing videos, zines, and clothing. Ran by Jacob Campbell, the group has held many public events; skate contests, giveaways, art shows, and film screenings. They reside in St. Pete, FL and can be seen roaming the streets skating anything from ditches to their own personal flatground spot called Vinoy.

Jacob the creator of SHR is most well know for his eclectic styled drawings. Often made from sharpies on scrap sheets of paper, but also expanding to spray paint on walls. These illustrations are often encopmpassed by text that narrate the work and ask questions of extenstence, purpose, and intentionality.

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